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From educational learning toys to exciting action figures
Nigeria’s No. 1 Toy Store” isn’t just a title we like to brag with. It’s the culture we embody at Auldon Toys because we wake up every day to create better toys to make the kids happy. That’s the only goal we care about; Making the kids happy. With the largest assortment of Toys for children of all ages, lowest prices and world-class customer service, every day brings us closer to our goal of making every Nigerian Child happy with Toys
Auldon Toys — historically a major toy wholesaler and manufacturer headquartered in Lagos (Idumota) — has recently shifted toward an experiential retail model with a flagship retail/experience centre in Lekki (Plot 12, Block 88, Otunba Adedoyin Ogungbe Crescent). The new location combines a toy supermarket, café and educational workshops, positioning the brand as both retailer and learning/experience hub.
Goal (12–24 months): operate the Lekki retail experience with smooth daily operations, consistent product availability, profitable programming (workshops/café), and a sustainable supply chain that supports both retail and wholesale channels.
Our Mission
At Auldon Toys, our mission is simple yet powerful: making kids happy. We create imaginative, safe, and inspiring play experiences that spark joy, nurture creativity, and support every child’s growth. Through innovation, quality, and heart, we are committed to giving every child the happiness they deserve—one toy, one moment, one smile at a time.
Our Vision
At Auldon Toys, our vision is to build on the remarkable journey that transformed a $100 start-up into a Forbes-recognized toy brand with a $10 million annual turnover. We are committed to advancing this legacy of innovation, excellence, and impact—continually redefining play for children across Africa and beyond. Our vision is to remain a leader in the toy industry by delivering world-class products, fostering creativity, and shaping a future where every child has access to enriching, joyful play experiences.
Our Merit
Auldon Limited has through its flagship product, promoted social and economic relevance within the local communities and has won numerous local, regional and international awards in recognition of this social hoisting initiatives. The organization has among it products range other specialize branded products traded as Auldon toys since 2010. Auldon limited products and quality is fully compliant with all EN71 and ASTM international standard and registered locally with the standard organization of Nigeria (SON) with certification No SON/MPR/001849.
Our Client
Our key clients include South-African chain stores, such as Shoprite and Game, as well as other international Brand as SPAR and Dufry. Whom we service our core products range of Educational, Re-creational, Play toy and Promotional Items. Despite the inherent volatility of the promotional toy industry, Auldon Toys has remained a market leader, guided by the operating principles of creativity, flexibility and simplicity.
Our Impact
Today, Auldon Toys continues to build upon a strong and focused brand portfolio. By maintaining discipline in quality control, product mix, and service delivery, Auldon Toys is successfully navigating the cycles inherent to the promotional toy industry. Going forward, Auldon Toys will continue to pursue profitable growth by introducing safe and innovative, toys to kids in Nigeria and its sub-regions.
Product Highlight
The Unity Girl Toy
The Unity Girl doll by Auldon Toys is more than a toy line — it’s a culturally anchored product strategy that blends play with education and empowerment. With multiple cultural and career variants, accessories, partnerships for wider distribution, and active social media storytelling, the Unity range represents Auldon’s effort to give children dolls that reflect their own identities and ambitions. For parents seeking culturally representative toys or collectors interested in African-themed dolls, Unity Girls offer a locally produced option that ties play to pride and aspiration.
Auldon introduced the Unity Girl dolls to create toys that reflect African beauty, languages and professio